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2010年下半年大学英语六级考试模拟四(2)

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TV and Newspaper Hoaxes

  Before the advent of the Internet, and even today, traditional media outlets such as newspapers, radio, and television, have sometimes hoaxed their audiences. The deceptions run the gamut from purported natural disasters to wishful news.

  Swiss Spaghetti (意大利式细面条) Harvest

  Alex Boese, curator of the Museum of Hoaxes, a regularly updated Web site that also appeared in book form in November 2002, said one of his favorite hoaxes remains one perpetrated by the British Broadcasting Company.

  On April 1, 1957, the BBC aired a report on the television news show Panorama about the bumper spaghetti harvest in southern Switzerland.

  Viewers watched Swiss farmers pull pasta off spaghetti trees as the show's anchor, Richard Dimbleby, attributed the bountiful harvest to the mild winter and the disappearance of the spaghetti weevil.

  The broadcaster detailed the ins and outs of the life of the spaghetti farmer and anticipated questions about how spaghetti grows on trees. Thousands of people believed the report and called the BBC to inquire about growing their own spaghetti trees, to which the BBC replied, "Place a sprig of spaghetti in a tin of tomato sauce and hope for the best."

  "It was a great satirical effect about British society," Boese said. "British society really was like that at that time. The British have a tendency to be a bit insulated(绝缘的) and do not know that much about the rest of Europe."

  Taco Liberty Bell

  On April 1, 1996, readers in five major U.S. cities opened their newspapers to learn from a full page announcement that the Taco Bell Corporation had purchased the Liberty Bell from the U.S. government. The announcement reported that the company was relocating the historic bell from Philadelphia, Pennsylvania, to Irvine, California. The move, the corporation said in the advertisement, was part of an "effort to help the national debt".

  Hundreds of other newspapers and television shows ran stories related to the press release on the matter put out by Taco Bell's public relations firm, PainePR. Outraged citizens called the Liberty Bell National Historic Park in Philadelphia to express their disgust. A few hours later the public relations firm released another press announcement stating that the stunt was a hoax.

  White House press secretary Mike McCurry got into the act when he remarked that the government would also be "selling the Lincoln Memorial to Ford Motor Company and renaming it the Lincoln-Mercury Memorial".

  Crop Circles

  Strange, circular formations began to appear in the fields of southern England in the mid-1970s, bringing busloads of curious onlookers, media representatives, and believers in the paranormal out to the countryside for a look.

  A sometimes vitriolic(讽刺的)debate on their origins has since ensued(跟着发生), and the curious formations have spread around the world, becoming more and more elaborate as the years go by.

  Some people consider the crop formations to be the greatest works of modern art to emerge from the 20th century, while others are convinced they are signs of extraterrestrial communications or landing sites of UFOs.

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