全国统一模拟冲刺试卷

COLLEGE ENGLISH TEST

— Band Six —

试 题 册

注 意 事 项

一、 将自己的校名、姓名、准考证号写在答题卡1 和答题卡2 上。将本试卷代号划在答题卡2 上。

二、 试卷册、答题卡1 和答题卡2 均不得带出考场。考试结束，监考员收卷后考生才可离开。

三、 仔细读懂题目的说明。

四、 在30 分钟内做完答题卡1 上的作文题。30 分钟后，考生按指令启封试题册，在接着的15

分钟内完成快速阅读理解部分的试题。然后监考员收取答题卡1，考生在答题卡2 上完成

其余部分的试题。全部答题时间为125 分钟，不得拖延时间。

五、 考生必须在答题卡上作答，凡是写在试题册上的答案一律无效。

六、 多项选择题每题只能选一个答案；如多选，则该题无分。选定答案后，用HB-2B 浓度的铅

笔在相应字母的中部划一条横线。正确方法是：[A] [B] [C] [D]。使用其他符号答题者不给分。

划线要有一定的粗度，浓度要盖过字母底色。

七、 如果要改动答案，必须先用橡皮擦净原来选定的答案，然后再按规定重新答题。

八、 在考试过程中要注意对自己的答案保密。若被他人抄袭，一经发现，后果自负。

Part I Writing (30 minutes)

注意：此部分试题在答题卡1 上。

Part II Reading Comprehension(Skimming and Scanning) (15 minutes)

Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer Sheet 1. For questions 1-7, choose the best answer from the four choices marked A), B), C), and D). For questions 8-10, complete the sentences with the information given in the passage.

How Marketers Target Kids

Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents’ buying decisions and they are the adult consumers of the future.

Industry spending on advertising to children has exploded in the past decade, increasing from a mere $100 million in 1990 to more than $2 billion in 2000.

Parents today are willing to buy more for their kids because trends such as smaller family size, dual incomes and postponing children until later in life mean that families have more disposable income.As well, guilt can play a role in spending decisions as time-stressed parents substitute material goods for time spent with their kids.

Here are some of the strategies marketers employ to target kids:

Pester（纠缠）Power

Today’s kids have more autonomy and decision-making power within the family than in previous generations, so it follows that kids are vocal about what they want their parents to buy. “Pester power” refers to children’s ability to nag their parents into purchasing items they may not otherwise buy. Marketing to children is all about creating pester power, because advertisers know what a powerful force it can be.

According to the 2001 marketing industry book Kidfluence, pestering or nagging can be divided into two categories—“persistence” and “importance.” Persistence nagging (a plea,that is repeated over and over again) is not as effective as the more sophisticated “importance nagging.” This latter method appeals to parents’ desire to provide the best for their children, and plays on any guilt they may have about not having enough time for their kids.