This materialistic outlook has seriously influenced education. Fewer and fewer young people these days acquire knowledge only for its own sake. Every course of studies must lead somewhere. i.e. to a bigger wage packet. The demand for skilled personnel for exceeds the supply and big companies compete with each other to recruit students before they have completed their studies. Tempting salaries and “fringe benefits” are offered to them. Recruiting tactics of this kind have led to the brain drain, the process by which highly skilled people offer their services to the highest bidder. The wealthier nations deprive their poorer neighbors of their most able citizens. While Mammon is worshipped as never before, the rich get richers and the poor, poorer.

　　八、Communication and Language

　　One of the first things we think about when we hear the word communication language. There are thousands of languages spoken around the world today. In fact, linguistis say that there may be as many as 10000.

　　Speaking with others is an important means of communication, but we can also communicate without using words, that is by nonverbal communication. Nonverbal communication includes voice quality, eyes movement, facial expression and body movements such as gestures and change in body position. But many people do not realize that everyone uses nonverbal communication. Sometimes, we “say” more with our face and gestures that we do with our voices.

　　Books, magazines, newspapers, radio, television, are other means of communication. Today we can also communicate over long distance with the help of communications satellites. Some scientists say that soon machines will be developed for sending message through the earth. The technology necessary to build these machines is very complex. But the language we speak every day is much more complex than the most modern communication technology.

　　九、Cooperation Goes with Competition

　　In our times, cooperation and competition spread over the world. Both of them speed up the wheel of economy and enrich the intelligence of mankind. It is possible to accomplish a complicated program by only one person now. As we know, the more cooperation a company depends on, the more efficient it will become in business.

　　Furthermore, we can’t avoid competition in our exchanges. From time to time, we compare ourselves with others, expecting to catch up with others. This is the spirit of competition, by which we pursue the highest goal. It is only by competition in the market that a company can raise its reputation. Were it not for competition, say, all of us would not enjoy what we have achieved.

　　十、he Rise of Intellectual Property Protection

　　Intellectural property scarcely existed in the vocabularies of academic researchers and administrators even 15 years ago. Now it is an ever-present part of discussions on research policies and directions. This new importance of intellectual property in academia reflects a changing view on ther relationships of research at universities to the surrounding society. Until recently, research at universities has been relatively isolated from demands of economic utility,and education of graduate students has emphasized a career in academic research as the final goal.