Others are more esoteric. Companies often rebrand and abandon their old names, deciding to simplify their images down to the acronym on their logo.

　　有些品牌名称真不是那么好理解的。企业们常常丢弃之前的名字，以首字母缩写作为Logo来宣传。

　　Some brand acronyms are instantly recognizable. KFC is Kentucky Fried Chicken, HP is Hewlett-Packard and MTV is Music Television.

　　有些牌子的简称很容易就知道是啥。比如KFC是Kentucky Fried Chicken (注意不是开封菜)，HP是Hewlett-Packard (这个真不知道)，MTV 是Music Television。

　　下面这些品牌缩写，你知道具体指什么吗?

　　大家熟悉的MM豆，在电影《蓝精灵》里可以出尽了风头。它的全称是啥，有什么含义呢?

　　M&M's

　　Mars & Murrie's — It's named after Mars founder Forrest Mars and Hershey's Bruce Murrie, since Hershey had control of rationed chocolate during World War II when M&M's came to be.

　　IKEA

　　Ingvar Kamprad Elmtaryd Agunnaryd — Founder Ingvar Kamprad grew up on a farm called Elmtaryd in his hometown of Agunnaryd, and combined them all to form IKEA.

　　H&M

　　Hennes & Mauritz — Founded as Hennes, it merged with hunting equipment store Mauritz Widforss in 1968 to create H&M

　　BMW

　　Bayerische Motoren Werke / Bavarian Motor Works — It was named after the region the automaker was founded and is currently headquartered.

　　IBM

　　International Business Machines — Formerly known as CTR (Computing Tabulating Recording), it adopted this name in 1924, and eventually shortened the logo to just IBM in 1946.

　　HTC

　　High Tech Computer — It officially chopped its name down to HTC Corporation in 2008, just nine years after it was founded.