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2007年11月商务英语BEC考试高级口试真题

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Speaking Test Part II

  1. Customer Relations: the importance of making customers feel valued

  2. Company growth: the importance to a company of controlling expansion

  3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company

  4. Time Management: the importance of planning work time effectively

  5. Project Development: how to ensure inter-departmental co-operation on new projects

  6. Purchasing: how to evaluate and select new products

  7. Personnel Management: the importance to a company of having well motivated staff

  8. Strategic Planning: how to decide whether to purchase or rent company premises

  9. Sales: how to ensure that price levels for new products are set appropriately

  10. Communication Skills: the importance of foreign language training for selected employees

  11. Advertising: how to select a suitable agency to handle a company’s advertising

  12. Finance: how to decide whether to float a company on the stock-market

  13. Marketing: the importance to a company of offering its products on the world-wide web

  14. Staff Training: how to evaluate the effectiveness of company training programmes

  15. Company Growth: how to decide when it is the right time for a business to expand

  16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture

  17. Recruitment: how to ensure that the best candidate for a post is selected

  18. Information Management: how to analyse and make effective use of information

  19. Sales: the importance of brand image in ensuring that products or services sell well

  20. Technology: the importance to a company of keeping up-to-date with internet developments

  21. Quality Control: how to ensure that a company consistently maintains quality control standards

  22. Product Promotion: how to make effective use of the media when promoting a new product or service

  23. Product Management: the importance of teamwork for the effective management of projects

  24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany

  25. Technology: the importance of computer skills for the workplace of the future

  26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications

  27. Staff Development: how to administer a staff budget effectively

  28. Market Research: the importance of finding out about customers’ habits and attitudes

  29. Financial Management: how to identify ways of reducing costs in a company

  30. Communication: how to achieve an effective working relationship between different departments within a company

  31. Communication skills: the importance of understanding cultural differences when working in an international environment

  32. Personnel Management: the importance of providing employees with clear job descriptions

  33. Company Growth: how to ensure that company growth proceeds at the optimum rate

  34. Time Management: how to manage a heavy workload effectively

  35. Health and Safety: the importance to a company of having a Health and Safety policy

  36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance

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