Follow-up questions:
How can attitudes to a company change if one of their products has to be recalled because of a problem over quality? (Why?)
What else can have a negative effect on consumers' attitudes to a company? (Why?)
What measures can companies introduce to avoid the need for product recalls? (Why?)
Is quality always the most important consideration for consumers when purchasing a product? (Why/Why not?)
How can companies succeed in developing brand loyalty?Sales Conferences
The export sector of your company is expanding, and plans are being discussed for holding annual conferences for overseas agents. You have been asked to make recommendations for the proposal.
Discuss, and decide together:
l What the benefits of annual conferences would be for the participants
l What the content of the conferences could be
Follow-up questions:
Should companies which send overseas agents to conferences be consulted about the content? (Why/Why not?)
What kinds of data should be provided for agents at this kind of conference? (Why?)
What would be an effective way of following up the conference? (Why?)
How might sales strategies and products vary from one country or region to another? (Why?)
How important is networking in the modern business world? (Why?)Project Abroad
Your company is proposing to send a team of staff abroad for six months to set up an office and train local employees. You have been asked to make recommendations for the project.
Discuss, and decide together:
l How to select appropriate staff to manage the project
l What preparation and advice the staff would need before leaving
Follow-up questions:
What advantages would there be in working abroad for a short period of time? (Why/Why not?)
What kinds of problems could staff encounter while working abroad?
How can people get the kinds of information they need while they are working abroad?
What effect does the increase in international contacts have on the way companies operate? (Why?)
How important is it for business to have their own offices abroad?Customer Base
The Finance Director of your company is concerned that the majority of its income comes from one main client. You have been asked to make recommendations on ways to expand your company's customer base.
Discuss, and decide together:
l What the potential dangers are of having only one main client
l How the company could try to gain additional clients
Follow-up questions:
What advantages could there be for companies in having a relatively small customer base? (Why?)
When attracting new customers, how important is it for companies to give information about their existing clients? (Why/Why not?)
What can companies do to strengthen customer loyalty, apart from offering good customer service?
How can companies which operate globally ensure consistently high levels of customer satisfaction?
In what ways can companies respond to increased competition from other companies?Staff Suggestion Scheme
Your company is planning to introducing a suggestion scheme and to encourage members of staff at all levels to contribute ideas. You have been asked to consider ways of setting up the scheme. |
