13 In the first paragraph, Mary Spillane says people should learn how to market themselves because

　　A it encourages companies to give them a job for life.

　　B in the future it will be a company requirement.

　　C in many careers it is becoming difficult to succeed.

　　D it will help them adapt to developments in the job market.

　　14 Spillane says that, when creating a personal brand, it is important to

　　A change things depending on the circumstances.

　　B decide what image people would like you to present.

　　C make sure that colleagues feel at ease with your image.

　　D follow the example of someone in the company you work for.

　　15 What do we learn about Spillane in the third paragraph?

　　A She is embarrassed about her career with a cosmetics company.

　　B She doesn't like talking about her academic background.

　　C She has qualifications many people are unaware of.

　　D She worries about how other people see her.

　　16 Which problem does Spillane refer to when talking about the companies she is presently working with?

　　A They find it difficult to accept her ideas.

　　B They are unaware of how to rebrand themselves.

　　C They don't want to spend large amounts of money.

　　D They are unwilling to modernise their work environment.

　　17 When advising people on rebranding themselves, Spillane tells them to

　　A attend courses to gain specialist skills.

　　B update regularly their written proof of what they can do.

　　C try out different ways of presenting themselves to others.

　　D remember that what they look like is the most important point.

　　18 Spillane says that, in order to rebrand yourself successfully, it is important to

　　A ask for other people's opinions about your image.

　　B feel confident about what you are trying to achieve.

　　C learn how to make use of all aspects of your character.

　　D model yourself on people with a certain amount of influence.

　《How to market yourself》，怎样开发你自己。这篇文章主要是一个专家(Mary Spillane)对个人在职业生涯中的一些建议，包括怎么定位、怎样正确认识自己等等。很实用很中肯的一篇文章。看来这国外的专家并不也是夸夸其谈之辈啊。

　　13题，问第一段Mary Spillane认为人们应该学会开发他们自己的原因是什么。第一段里这个专家认为就业机会在减少，job不存在了，存在的是work，在未来十年所有人都将成为才华和能力的提供者(supplier)，而不是员工(staff)，老板将变成自己的客户。从专家的这段话可以看出她认为人们应该学会开发自己的原因是适应就业市场的发展，也就是D答案所说的。A在原文没有提到，B的理解有误，原文说there is only one firm to join for life: Me plc。生活中只有一个值得加入的公司：自我公司。这句的意思还是说人们要学会开发自己，而不是将来有公司需要。C在原文中也没有提到。

　　14题，问在创造个人品牌的时候，很重要的是什么。答案是第二段的最后一句：You have to decide what central values you want to project, and also what may need to alter from situation to situation.你必须决定自己要建立的中心价值什么，同时还有哪些是需要随着环境的改变而改变的。A的表述正确，根据环境来改变事情。B不对，不是说决定人们想要你呈现的形象，而是自己决定自己想要建立的中心价值。C、D在原文都没有提到。