Unit 19
Market research
Question formation
1. Listening
A market researcher asks a consumer questions. Listen and fill in the questionnaire.
Quest Market Research
Consumer Survey
Name ________________________
Address ______________________
Telephone _____________________
Accommodation Own home ( ) Rent ( )
Hotel ( ) Other …… ( )
Number in home ( )
Place of work: Husband Courtaulds
Wife ___________________
Place of study: Child 1 Independent Boys’ School
Child 2 __________________________
Holidays per year
Location ______________________abroad
autumn__________________
Money spent on last summer holiday ______________
Location of last holiday __________________
Listening Task
A: Right. I’d just like to check some details first. It’s Mr. and Mrs. J.Reynolds. isn’t it?
B: Yes.
A: The address is 21 Pine Avenue?
B: Yes.
A: Your telephone number is 56822, is that right?
B: No, it’s 56882.
A: Thanks. Now I hope you don’t mind if I ask you some personal questions?
B: No, go ahead.
A: First, do you own this house?
B: Yes, we do.
A: How many people live in it?
B: Well there’s myself, my husband and two sons.
A: So four of you. Where does your husband work?
B: He works at Courtaulds.
A: And do you work outside of the home?
B: No, I’m a freelance book designer. I work at home.
A: Right, your sons are at school then?
B: Yes, that’s right.
A: Do they go to the local school?
B: No, they both go into town to the Independent Boys’ School.
A: Now, both you and your husband have a car?
B: Yes, we do.
A: Roughly how many miles do you do a year?
B: Well, about 5000.
A: Your husband’s car is on the firm, is that right?
B: Yes.
A: How many holidays a year do you take?
B: Normally two.
A: In this country or abroad?
B: Usually a summer holiday abroad and a week somewhere in Britain in the autumn.
A: Somewhere by the sea?
B: No, we normally go to Scotland walking.
A: Right, just a couple more questions; then I’m finished. Do you mind telling me how much you normally spend on your summer holiday?
B: Well, I suppose about ₤2000.
A: And this year you plan to go abroad?
B: Yes, Greece actually.
A: Well, thank you very much, Mrs. Reynods. You’ve been very helpful.
B: You’re welcome.
2. Presentation
The market researcher used two different types of question:
# Direct questions
# Statement questions
Now look at the formation of these questions.
2.1 Direct questions
2.1.1 Wh-questions
请见附图19-1
2.1.2 Yes/No questions
请见附图19-2
2.2 Statement questions
These are often used for checking information:
It’s Mr. and Mrs. J.Reynolds, isn’t it?
The address is 21 Pine Avenue? (rising intonation)
Your telephone number is 56822, is that right?
3. Controlled practice
You are doing a market research survey. You are interviewing a man called Mr. P. Thomson. Ask question as follows:
1. Check that his name is P. Thomson.
____________________________________________________ ?
2. Check that his address is 45 Main Street.
____________________________________________________ ?
3. Check that he owns his house.
____________________________________________________ ?
4. Ask where he works.
____________________________________________________ ?
5. Ask if he has worked there for long.
____________________________________________________ ?
6. Ask how he travels to work.
____________________________________________________ ?
7. Ask if he has any children.
____________________________________________________ ?
8. Ask how old they are.
____________________________________________________ ?
9. Ask if they are at school.
____________________________________________________ ?
10. Ask what they do in the evenings.
____________________________________________________ ?
11. Ask how often he goes to the cinema.
____________________________________________________ ?
12. Ask if the ever goes to restaurants.
____________________________________________________ ?
13. Ask when he goes to bed. |
