首页>英语四级>模拟试题>正文
2010年6月20日大学英语四级考试冲刺模拟试题(10)

www.zige365.com 2010-3-16 15:53:29 点击:发送给好友 和学友门交流一下 收藏到我的会员中心

Many critics question the appropriateness of targeting children in Internet advertising and press to require that children be treated as a "special case" by advertisers. Because children lack the analytical abilities and judgment of adults, they may be unable to evaluate the accuracy of information they view, or understand that the information they provide to advertisers is really just data collected by an advertiser. Children generally lack the ability to reject the release of personal Information to an advertiser, an even greater problem for children when they are offered incentives (刺激)for providing personal information, or when personal information is required before they are allowed to register for various services. Children may not realize that in many cases these characters provide hotlinks directly to advertising sites.

The Internet does present some challenges for advertisers who want to be ethical in their

marketing practices. Many advertisers argue that we underestimate(低估)the levels of media

awareness shown by children. By the age of seven or eight most children can recognize an advertisement and know that its purpose is to sell something and are able to make judgments about the products shown in advertisements. However, this somewhat optimistic and decidedly libertarian view of children runs aground when we realize that they are (like a surprising number of adults) unable to judge accurately between entertainment and advertising. Adults can fend for themselves but, as marketers, we should be explicit(明确的) about our purpose when advertising to children on the Internet.

62. According to the first paragraph, children as an Internet market .

A) are becoming increasingly rational

B) are using Internet at an earlier and earlier age

C) have created a growing advertising market

D) are overtaking the adult market due to their spending power

63. Targeting children for advertising is controversial because children .

A) are unable to analyze and judge advertisements

B) are unable to cooperate since they are too young

C) often give off information that may be dangerous to them.

D)are not ready to evaluate advertisements or information requests

64. Many advertisers defend the targeting of children because .

A) no actual sales take place

B ) it is up to parents to monitor their children

C) children understand what an advertisement is trying to do

D)children are provided a game in return for the information

65. One reason why children are unable to resist giving personal information on the Internet is

that .

A) they feel they must follow an adult's orders

B) it is presented in connection with entertainment

C) they do not know that the information is going to be read by someone

D) due to their inability to distinguish an advertisement from a non-advertisement

66. In the passage the author wants his marketers to understand that .

A) advertising to children must stop

B) a libertarian view in advertising is unethical

本新闻共4页,当前在第3页  1  2  3  4  

我要投稿 新闻来源: 编辑: 作者:
相关新闻
2010年6月20日大学英语四级考试冲刺模拟试题(9)
2010年6月20日大学英语四级考试冲刺模拟试题(8)
2010年6月20日大学英语四级考试冲刺模拟卷(7)
2010年6月20日大学英语四级考试冲刺模拟卷(6)
2010年6月20日大学英语四级考试冲刺模拟卷(5)