课程代码：00837
Ⅰ.Multiple Choice(0.5×20=10)
Directions: Beneath each of the following sentences, there are four choices marked A, B, C, and D. Choose the one that best completes the sentence.
1. With the constraints of time and place, the tourist demands         .
A. instant noodles       B. instant culture
C. instant food        D. instant literature
2. The purposes the brochure serves will dictate its____________.
A. cost         B. quality
C. design and format      D. size
3. To the original list of Maslow’s need theory, two intellectual needs were added.
They are____________.
A. sunlust and wanderlust     B. to know and understand, and aesthetics
C. education and employment     D. relaxation and enjoyment
4. The WTO is an official consultative organization to____________.
A. the United Nations      B. IATA
C. ICAO         D. PATA
5.The____________is the person responsible for the overall operation of the hotel.
A. supervisor        B. department head
C. controller        D. general manager
6. The first __________ in the United States was started by Ellsworth Statler in the early 1900s.
A. hotel operation       B. motel operation
C. chain operation       D. inn operation
7. According to WTO’s definition of tourism, National tourism refers to____________.
A. internal tourism plus outbound tourism
B. visits by residents of a country to another country
C. visits by residents of a country to their own country
D. visits to country by nonresidents
8.____________was the first to organize true package tours.
A. Vladirmir Raitz        B. Cook
C. Stangen         D. Schumeteria
9. Travel agents are the____________ of the travel industry.
A. salesclerks         B. wholesalers
C. retailers         D. managers
10. The teaching and training of service at schools and workplaces needs to focus on developing proper ____________in tourism workers.
A. qualities        B. attitudes
C. skills         D. services
11.Which group of executives can be expected to enjoy good quality of accommodation?_______
A. Technical and sales personnel     B. Chief executive and chairman
C. Executive director and training personnel  D. professors and students
12. What should be done if there are more passengers than the seats because of the overbooking? 
A. Simply give the passengers the money back.
B. Simply let them go by the next flight.
C. Just explain the situation and apologize for it.
D. Provide them a seat in the better class or on another flight with financial compensation.
13. Travel and tourism has become a____________ industry in China’s development toward a “socialist market economy”.
A. statistic        B. strategy
C. strategic        D. standard
14. China is now experiencing the           stage of the domestic tourism development cycle.
A. initial         B. primary
C. first         D. inherent
15. Hotels first began to appear in____________ in the late 1700s.
A. England        B. France
C. Persia         D. Germany
16. Marketing should promote travel products to____________ consumers.
A. patron         B. particular
C. future         D. potential
17. The politicians view tourism as____________.
A. a cultural factor
B. a wealth factor in the economy of their jurisdictions
C. an opportunity to make a profit
D. an opportunity to create jobs
18. How wonderful it will be if the consumer can ____________ his own arrangement at home at the push of a button!
A. handle         B. prepare
C. package        D. decide
19. In 1981 the WTO has urged national tourism organizations to ____________ travel associated with the pursuit of employment as domestic travelers.
A. include        B. exclude
C. count         D. add
20. Some countries impose taxation on tourism ____________ additional public income.
A. to rise         B. to arise
C. to raise       D. to risen